We need to talk about music marketing. No other field in the music industry has such a bad reputation or gets more glorified. Sounds strange, right? Well, I've found that these are the two most common ways to think about music marketing. And that is problematic. People either cry "sell-out" if somebody dares to point out the importance of music marketing, or they overestimate its importance and think that with the right type of music promotion, you can make everyone a star in the electronic music business. It's time to bust some myths! In this episode, I'm going to discuss two problematic mindsets that have to do with music marketing and how you can adopt a healthier view on the topic.
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